Julie Ouellet
Dedicated and seasoned professional with over a decade of immersive experience in fashion and entertainment. Known for infusing projects with artistic finesse and rich expertise, I excel in conceptualizing and designing captivating fashion shoots, music videos, events, and workshops. My commitment to creativity and collaboration ensures each endeavor reaches extraordinary heights, leaving lasting impressions and captivating audiences.
Work
The Gorky
Owner & Creative Director
2021-Present
In my role, I meticulously crafted and curated a shop environment designed to evoke a profound sense of wonder and delight, meticulously aligning every aspect with the brand's unique aesthetics and values. Simultaneously, I orchestrated a remarkable total of 14 events each month, seamlessly blending aesthetic allure with logistical precision to create captivating experiences. Throughout the process, I assumed full responsibility for all facets of event planning and execution, from initial conceptualization to thorough post-event analysis. Leveraging our substantial Instagram following of 5556 followers, I effectively promoted these events and fostered meaningful engagement with our audience. Furthermore, I spearheaded the development of innovative merchandising strategies aimed at showcasing our products and driving sales during these events. By implementing cohesive styling techniques, I ensured that each display within our shop and at events not only captivated the eye but also authentically reinforced our brand identity, leaving a lasting impression on customers.
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Charlie Roquette
Owner & Creative Director
2017-2021
SAs proprietor, curator, and steward of the boutique. Designed the space with a refined sophistication and curated charm. Skillfully curated products and lended an artistic touch as the stylist.
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Wardrobe styling
2017-2021
Tessa Violet 2019 : “Bored” music video 2020 : “Words Ain't Enough” music video
Worked in close collaboration with talent and management to artfully curate styles for videos, while skillfully navigated budget constraints and infusing each look with trendsetting flair. Additionally, I worked hand-in-hand with hair and makeup artists to co-create captivating looks that embodied the desired image for the talent, ensuring every scene was meticulously arranged and organized within budgetary parameters.
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Skills
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Event planning and curation
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Photoshoot production
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Merchandising
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Content curation
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Marketing & promotions
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Event planning
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E-commerce
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Art direction
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Shopify
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Event curation
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Community building
Press & Events
Education
2003-2007
University of Montreal
Dynamic and well-rounded graduate of the University of Montreal with a Bachelor's degree in Communication, complemented by minors in the History of Cinema, Publicity Marketing, and Fine Art. My interdisciplinary education has equipped me with a comprehensive understanding of communication theories, cinematic narratives, marketing strategies, and artistic expression. Through academic pursuits and practical projects, I've honed my skills in critical analysis, creative storytelling, strategic communication, and visual aesthetics. Ready to leverage this diverse educational background to contribute effectively in roles that demand versatility, innovation, and a deep understanding of human expression.